For those of you who haven’t been familiar to what is getana or why it exists, we suggest you go through these two articles so that it gives you a good head start for reading the following content. 

Our platform, getana.io, acts as an independent match-making or lead generation platform where business leaders connect with advisors. 

On one side, we provide value to entrepreneurs and business leaders by helping them find the appropriate advisor that is able solve their specific business challenges. On the other side, we empower advisory firms and professionals with a simple yet powerful tool that brings them client demand that matches their scope of work. 

So why would an advisory professional or firm use getana?

By using getana.io, advisory service providers benefit from several advantages. It allows every them to save time searching for demand, as in this case, it knocks on their door directly. The time saved is also extended as the client demand has been filtered to meet the basic criteria and business scope of the advisory service provider. Therefore, time and money are saved for entrepreneurs and advisors, by helping them focus only on relevant business goals.

In today’s world, whenever someone has a lack of knowledge or information, the first reaction is to search that word online. While Open AI's GPT or Google search results bring the most relevant and of highest quality results based on hundreds of factors (such as user location, language, device…), many firms use search engine marketing (SEM) or Google Ads to bring in traffic to convert into clients. Based on our research, most advisory firms still use very seldomly such digital marketing practices and rely on word of mouth, although they know how important digital marketing is for their future.

Thus, while some advisory firms may invest around a few hundreds of dollars per annum to get some traffic on their website, getana takes advantage of its economies of scale by spending on marketing and creating regularly online content to generate leads for its community of advisory users.

As a result, the side-effect of such online presence allows getana to help advisory firm members expand their online presence and puts a spotlight on them when the next business owner is looking for their relevant advisory boutique.

Although some advisory firms may be reluctant to consider our platform as a sourcing solution because they would see it as a nice-to-have or consider it as another business introducer, who would be seeking to get a percentage cut for every successful deal closed that was brought to them. However, with getana.io, we do not ask advisors for any commission to be paid on their mandate, whether it is a small or large M&A deal. In fact, we only charge per introduction a fixed fee and a subscription fee that comes depending on the chosen subscription plan. The rationale for this fee structure is that we’d like to remain fully independent from day one. This annual subscription fee is to cover all the efforts we make to bring in business leaders and founders to use getana.io as their first independent source of information when searching for an advisory partner.

Finally, we streamline the sourcing and pre-engagement phase by continuously adding different digital channels through which businesses and entrepreneurs might seek advisory services. We also plan to work with the most reputable law firms across the world to define the most commonly used and standard mutual non-disclosure agreements (NDA) between two parties so that we bring an independent and neutral consensus around this step in the pre-engagement phase. This has the advantage to allow little to no friction between both parties and instead spend more time on the analysis of the business case and the commercial feasibility and rationale. 

So, in conclusion, as an advisory service provider contemplating registering on getana.io, we suggest you weigh the pros and cons and get in touch for finding out more about our services and its pricing.

For more information, please visit getana.io and do not hesitate to contact us through the contact form or email us at hello@getana.io